Why Fords Make the Best Used Cars

Buying a used vehicle can sometimes feel like a gamble. You don’t want to spend a ton of money on a car that is going to cost you an arm and a leg in repairs only to completely break down in two or three years. However, finding the right brand and the right model can give you peace of mind when buying a used car. Ford is one brand that is known for being dependable and lasting a long time, making used Fords the perfect choice in buying a new-to-you car.

A History of Dependability

Ever since Henry Ford designed the Model T and perfected the assembly line, Ford has been committed to creating quality vehicles that last and producing cars you can rely on for years to come. This mission is reflected in Ford’s history of slogans, demonstrating through the years that the company is committed to dependability and reliability

Focusing on dependability in ad slogans began all the way back in 1923, when an ad ran that depicted Ford himself dressed as a doctor making a house call with the tagline: “dependable as the doctor himself.” Although a bit of an odd advertisement by today’s standards, the message is that you could trust Ford’s vehicles like you would trust your own doctor.

This mission of dependability continued on into the 1980s when Ford introduced the slogan “Quality is Job 1.” This slogan was meant to demonstrate that building quality vehicles was the top priority for Ford as a company.

Now, Ford’s most recent ad slogan is “Go Further.” This slogan has a bit of a double meaning. First, it’s a message to all of those within the company itself to push the boundaries and create even better vehicles than ever before. The slogan is also a message to consumers, showing that drivers can use Fords longer than ever before.

But can ad slogans really be trusted? After all, won’t the manufacturer just say whatever they have to in order to get you to buy their cars? Well, the Ford brand and used Fords speak for themselves, proving that these slogans are more than just sound bites.

How Long Does a Used Ford Last?

The above question is the one that’s on everybody’s minds. How long will a Ford last? And, even more importantly, how long will a used Ford last after purchasing it and driving it off the lot? Thankfully, there have been many studies and surveys conducted to answer these exact questions.

Studies have shown that the average Ford on the road today can last you approximately 15 years or over 200,000 miles. These figures alone should give you a lot of peace of mind when looking at purchasing a used Ford, as there are many affordable options that fall within these parameters. And, if the previous owner properly maintained their vehicle and you continue to provide appropriate maintenance, your Ford could last even longer.

The average car on the road in 2016 lasted approximately 11.6 years before needing to be replaced. So why are Fords lasting a good three or more years longer than the competition? There are three factors that contribute to Ford’s impressive longevity.

Advanced materials. The modern Ford is crafted from high quality, advanced materials that are meant to last for a long time. In fact, vehicles like the F-150 have a diamond-like carbon finish on their engines to keep them like new for as long as possible.

Innovative engineering. Ford engineers are some of the best in the world. Today’s Fords have been specially engineered for improved performance, better fuel economy, and long-lasting capability.

Unique anti-corrosive coatings. Ford, along with other auto manufacturers, were plagued by rust and wear in the 1960s and 70s. Using innovative anti-corrosive coatings on their engines, Ford was able to decrease the risk of rust, thus allowing the engines to last longer. To this day, Ford has one of the best corrosion warranties in the industry.

The Proof is Under the Hood

In addition to the ad slogans and the statistics, there is yet another mark in Ford’s favor: The J.D. Power Vehicle Dependability Study. This study is extremely well-regarded, and every year it conducts numerous surveys of real drivers to find out how many problems their new vehicles have had and if they are satisfied with their vehicles. The survey examines each and every class and segment to find the most reliable brands of vehicles in the country.

Ford is consistently one of the top choices in multiple segments. In 2018, Ford saw multiple winners in the study. For cars, The Ford Taurus was one of the top three most dependable vehicles in the Large Car category. The SUV, van, and pickup segments saw multiple Ford winners. These reliable Fords include the Ford Expedition, the Ford Escape, Ford F-150, and Ford Super Duty

As you can see, there are plenty of Ford vehicles that are backed by this year’s study. If you want to find out more about vehicles from a certain model year in order to buy a used Ford, past studies are available to look at. In any case, across all segments, there are multiple options for quality and dependable used Fords.

If you are in the market for a used car, avoid all of the worry and hassle by choosing a used Ford. For years, Ford has proven its reliability and dependability as a company. From slogans to statistics to studies and commendations, Ford has demonstrated the quality of their vehicles across all segments. Visit your local Ford or used car dealership to find all about the pre-owned and certified pre-owned vehicles that are available. Whether you need a truck for work, an SUV to haul the kids around, or a sedan that gets you great gas mileage, Ford has a used vehicle that’s right for you. You’ll be sure to find something you love that will last for years with a used Ford.