The automotive industry is inundated with SUVs that look the part of rugged off-road warriors, but they lack the components and grit to answer the call of the wild. Instead, they're designed for looks, earning them the designation of "mall crawlers," implying their life sentence of being confined to the pavement. Fortunately, the 2023 Ford Bronco Sport defies convention and refuses to settle for life solely on the street. Instead, it proves it's just as capable of handling your weekday commute as answering the weekend call of the wild.
The Bronco Sport is versatility redefined. Starting at $29,215, the 2023 Bronco Sport is one of the most affordable adventure-ready SUVs in the industry because it doesn't force drivers to compromise in any category.[a] Those looking for an efficient SUV to navigate their commute will find it in the Bronco Sport. At the same time, others looking for an SUV that can confidently explore long after the pavement ends will discover the Bronco Sport's full potential and its similarities with its larger, iconic sibling. In short, the Bronco Sport delivers the best of both worlds.
Ford sweetens the Bronco Sport's packaging for 2023 with special edition Heritage models. The Bronco Sport Heritage and Heritage Limited models celebrate the Bronco legacy with distinct design details, like Oxford White accents, an exclusive roof, and a heritage grille with Race Red Bronco lettering. The models also showcase Ford's keen attention to detail. The interior is outfitted with plaid cloth seating, a Navy Pier instrument panel, and Robin's Egg Blue accent stitching for a genuine tribute to the SUV's heritage.
The Bronco Sport Heritage and Heritage Limited models complement the SUV's already impressive lineup. But what else can you expect from the popular SUV in 2023? Here's a closer look at everything from its trims and under the hood to its capability and exclusive access to the Bronco Off-Roadeo school.
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The 2023 Bronco Sport offers an expansive six-trim lineup that guarantees there's an adventure-ready SUV for every budget, style, and performance need. That lineup starts with the Bronco Sport Base at $29,215, which puts you in the driver's seat of a four-wheel drive powerhouse that readies the SUV for every adventure and driving condition.[a] This four-wheel drive capability is even more impressive with the Bronco Sport's Terrain Management System with five GOAT (Goes Over Any Type of Terrain) modes that let you tailor the SUV's performance as needed.
The Bronco Sport Base also sets the standard for many other features and technologies across the lineup. For example, it is equipped with the SYNC 3 infotainment system via an eight-inch touchscreen display with pinch-to-zoom capability. It also includes the Ford Co-Pilot360 suite of safety and driver-assist tools. These tools include Pre-Collision Assist with Automatic Emergency Braking, a Lane-Keeping System, Blind Spot Information System with Cross-Traffic Alert, a rear-view camera, and automatic high beam headlamps.
Climbing the lineup to the Bronco Sport Big Bend adds distinct details, like a Carbonized Gray grille with white Bronco lettering and an integrated MOLLE straps system on the seats for functional gear storage. This model also adds two adjustable floodlights to the liftgate, making it easier to see your cargo and the back of the SUV even in the darkest conditions. Lighting also enhances new trims like the Bronco Sport Heritage, which offers LED fog lamps and unique design details like the red and white grille and 17-inch Oxford White-painted aluminum wheels.
The Bronco Sport Outer Banks is next in the lineup and perfectly blends luxury with capability. Its leather-trimmed front bucket seats are plush and complement other features, like the heated leather-wrapped steering wheel. You'll also enjoy a host of conveniences, like remote start via the FordPass app that lets you start the Bronco Sport with the touch of a button on your smartphone. The Badlands and Heritage Limited build on these features, offering more potency with Ford's proven 2.0L EcoBoost engine and advanced four-wheel drive twin-clutch rear drive unit. With more focus on performance, the Badlands includes seven GOAT Modes and functional features like front tow hooks that give you the confidence to explore even the harshest terrain.
The 2023 Bronco Sport doesn't shy away from any off-road race, promising a thrilling adventure whenever you're behind the wheel. Ford accomplishes as much by outfitting the SUV with two capable powertrains and a renowned four-wheel drive system that doesn't back down from a challenge. For 2023, the 1.5L EcoBoost engine is standard on the Bronco Sport Base, Big Bend, Heritage, and Outer Banks models. Small but mighty, the powertrain generates 181 hp and 190 lb-ft of torque, making the Bronco Sport responsive, agile, and efficient.
Top-tier trims like the Badlands and Heritage Limited push the envelope of performance with Ford's 2.0L EcoBoost engine. The powertrain gives the Bronco Sport an insatiable need for speed as it produces 250 hp and 277 lb-ft of torque. This sheer output is even more impressive with the Bronco Sport's advanced four-wheel drive system, which actively monitors the terrain and responsiveness of the wheels to disperse ample power to all four wheels. As a result, the Bronco Sport enjoys more traction and less risk of wheel slippage when the terrain gets slippery or technical.
Ford lets you harness the Bronco Sport's full range of power and capability with exclusive features like the Terrain Management System with GOAT Modes and tools like Trail Control. The GOAT Modes are phenomenal because they let you tailor the Bronco Sport's performance to the condition. For example, every Bronco Sport has five standard modes—Normal, Eco, Sport, Sand, and Slippery. Top-tier trims like the Badlands gain two additional modes—Mud/Ruts and Rock Crawl—that finetune the throttle response and other components to help you get the most out of the SUV.
The Bronco Sport's potent engines, GOAT Modes, and HOSS suspension create the perfect trifecta and give the SUV a water-fording capability of up to 23.6 in and a ground clearance of 8.8 in. In addition, advanced technologies like Trail Control challenge you to push the Bronco Sport to the limits without compromising your focus. How so? When you engage Rock Crawl or Mud/Ruts mode, Trail Control acts as a low-speed cruise control on the trail, letting you use the Bronco Sport's 180-degree camera as a virtual spotter to help you navigate what's ahead.
One of the biggest perks of investing in an adventure-ready SUV like the 2023 Bronco Sport is knowing you can confidently explore the unknown. While many people are quick to get behind the wheel and set off for their next adventure, Ford offers 2023 Bronco Sport owners a unique opportunity with what's known as Bronco Off-Roadeo. A once-in-a-lifetime experience, the Bronco Off-Roadeo is an adventurer's playground designed to help you get comfortable with the Bronco Sport and everything it can do on and off the pavement.
Once the sale is final on your 2023 Bronco Sport, you can venture to Texas, Moab, Nevada, or New Hampshire for an incredible experience. The four locations offer stunning landscapes and are home to a ten-hour course led by off-road experts that know the ins and outs of every feature available on your Bronco Sport. Every class begins with a hands-on introduction to your Bronco Sport, where you'll learn about everything from the GOAT Modes and their functions to the significance of the HOSS suspension and tools like Trail Control.
As you better understand the essentials, the Bronco Off-Roadeo moves to the trail, where off-road experts will guide you through two- and four-hour trail runs that test your skills and experience. During these guided adventures, you'll get behind the wheel of a loaner Bronco Sport, pushing its limits as you gain firsthand experience with the SUV's approach, departure, and breakover angles. You'll also learn various recovery techniques, such as the best way to equip your Bronco Sport with recovery straps, tow ropes, or a winch. More importantly, the Bronco Off-Roadeo team will show you the safest way to use these tools and how even the diciest situations can teach valuable lessons.
After the trail rides, the course concludes around a campfire where you can mingle with the Bronco Off-Roadeo team and other Bronco Sport drivers. It's the only fitting way to end the course, seeing as most trail rides end with friends around a campfire. In the Bronco Off-Roadeo realm, you're finishing a once-in-a-lifetime experience in a breathtaking landscape with newfound skills that ensure you can enjoy your Bronco Sport to its fullest.
Dreams are made possible by the 2023 Ford Bronco Sport because it blends the capability expected of the Bronco name with a smaller, more efficient platform. In doing so, Ford doesn't compromise the Bronco Sport's penchant for adventure but heightens it by ensuring the SUV uses its size to its advantage. The result is incredible, making the Bronco Sport a fan favorite here at Kings Ford.
Just as the Bronco Sport sets new benchmarks of excellence in its segment, Kings Ford is proud to offer a distinct customer experience that is legions beyond expectations. Buying an SUV like the Bronco Sport should be exciting, but maintaining that excitement is often impossible in a traditional dealership setting where you're constantly on the defensive and working against the sales team to ensure your automotive needs are met. At Kings Ford, we promise something entirely different.
Kings Ford values your time, promising to streamline the process so that you get the most out of your experience. For example, you can navigate the entire purchase online and schedule home delivery of your 2023 Bronco Sport without setting foot in our dealership. Or, you can enjoy our simplified process in person and see what it means to work with a dealership that operates with integrity, respect, and accountability. At Kings Ford, what you see is always what you get, and that's the best deal and the best experience possible.
*Images, fuel economy, and other stats, may reflect higher trim levels, options, or features that may result in a higher cost from the starting MSRP.
MSRP excludes tax, license, registration, additional options, and possible destination charges. Dealers set own prices.
