Millions of drivers will tell you that if you need a pickup truck, you should be driving a Ford—but there’s more than one Ford pickup to choose from, ranging from the mammoth F-350 to the more agile and affordable Maverick. Ford’s lineup is always improving, and the 2024 Ford Maverick is leagues above its predecessors. This compact marvel keeps every benefit of its prior version, so those who missed out on earlier Mavericks won’t lose anything significant but will instead gain performance and—in some instances—double the power of its ancestor's base trim.
Buying the 2024 Maverick means you’re getting one of three trims. The base trim is the XL, which has a starting MSRP of just over $23k. Compared to the 2023 Ford F-150, which has an MSRP of just under $34k, the Maverick is a cost-effective compact truck that’s a great way to either get your foot in the door if you plan on adopting the pickup truck lifestyle or are someone who has never required anything more than the capabilities the Maverick delivers—and what it delivers, it delivers well.
There are two other trims for the 2024 Maverick—the XLT and Lariat—with MSRPs of just over $26k and just shy of $35k, respectively. While the Lariat comes in at a far higher price than the XL or XLT, its brilliant features—like power-adjustable seating upholstered in leather—coalesce into a trim that’s bar none the ultimate Ford Maverick experience.
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The 2024 Maverick is different from the 2023 version in how it performs, but not in the way you’d think. The type of performance the base-level Maverick experiences is fundamentally different from the 2023 model year, but that’s not to say it wasn’t possible. The 2023 Maverick and some of its predecessors came standard with a hybrid powertrain, while the more performance-driven consumers could instead opt for a pricier—but worth it—turbocharged 2.0L I-4 gas engine.
With the 2024 Maverick, the tables have turned, and it’s now the turbocharged 2.0L I-4 engine that comes standard with the Maverick, which means that saving money by purchasing the base model will net you a considerable performance increase over the 2023 model. Switching the base powertrain has ensured the 2024 Maverick holds more horsepower, greater torque output, double the towing capacity, and an eight-speed automatic transmission in its most cost-effective form, with 250 hp and 277 lb-ft of torque, along with a towing capacity of 4,000 lbs. Regardless of the powertrain, both bear a payload capacity of 1,500 lbs.
What does this mean for the hybrid powertrain that came standard with the 2023 Maverick and its predecessors? The news isn’t grim because the hybrid powertrain is still available for your 2024 Maverick if you’d rather focus on fuel efficiency than sheer performance. The 2024 Maverick’s take on the hybrid powertrain is the same as it’s been on its more recent models, which is to say the hybrid powertrain is composed of a sturdy battery, axle motor, and a 2.5L I-4 gas engine.
When the hybrid powertrain came standard with the Maverick, base Maverick models used to have 191 hp and a 2,000-lb towing capacity, so switching to the standard turbocharged 2.0L I-4 engine increased horsepower by around 31% while the towing capacity saw a 100% increase. As mentioned, fuel efficiency remains the primary draw of the hybrid powertrain, which is responsible for EPA-estimated ratings of 40 MPG in the city and 33 MPG on the highway (for 37 MPG combined), while the best fuel efficiency of the turbocharged 2.0L I-4 engine is in front-wheel drive, at 23 MPG in the city and 30 MPG on the highway (for 25 MPG combined).
The 2024 Ford Maverick isn’t by any means a “barebones” experience, even if the price tag may suggest as much. Each of the three 2024 Ford Maverick trims comes with an 8.0-inch infotainment center serving as the hub for all your multimedia and connectivity needs. The infotainment center inside the 2024 Maverick can be swapped out for a SYNC 3 infotainment center like those found in the F-150, but that doesn’t stop every Maverick—even the most cost-effective trim—from getting sweet features like Apple CarPlay and Android Auto.
The standard audio system is a six-speaker system, but a B&O eight-speaker system comes standard with the Lariat trim. The XL and XLT come with manually adjustable seats, while the Lariat has an eight-way power-adjustable driver’s seat and a six-way power-adjustable passenger’s seat, both of which boast ActiveX genuine leather.
Ford's Co-Pilot360 driver assistance suite is included on every 2024 Maverick, which means this budget-friendly Ford pickup has the same advanced safety features you’d even find on the F-250 or F-350. For example, the 2024 Maverick includes Pre-Collision Assist with Automatic Emergency Braking—two features that can reduce the severity of a collision or, in an ideal scenario, give you enough time to circumvent an accident by applying the brakes.
The Maverick also comes equipped with a rearview camera that displays through the 8.0-inch infotainment center screen, but other advanced safety features must be opted for with the base Maverick while coming standard on the Lariat, like a Lane Departure Warning, Lane-Keeping Aid, Lane-Centering, and Blind Spot Information System (BLIS) with Rear Cross-Traffic Alert. Features that come standard on the Lariat that aren’t available on the base trim include Evasive Steering, Rear Parking Sensors, and Adaptive Cruise Control with Stop-And-Go and Lane Centering.
The 2024 Ford Maverick demonstrates its Ford DNA with various means of versatility—more specifically, the features it includes to help you get things done. An example is the Multi-Position Tailgate, which comes standard and boasts a 12V electrical lead. You can also opt for a 110V outlet in your Maverick’s bed, and every bed has tie-downs—with up to ten available. While these features aren’t standard and can only be added onto the XLT or Lariat via the FX4 or Tremor Off-Road Packages, the Maverick can be equipped with all-terrain tires, skid plates, tow hooks, and other off-roading amenities.
A compact pickup like the 2024 Maverick is considerably smaller than the other trucks in Ford’s lineup, but for drivers looking for the most agile pickup, look no further than here. A pickup truck's dimensions are important to know before you buy, and that’s because you should always have a basic understanding of how much cargo you can fit in your bed; it also doesn’t hurt to know how much breathing room you’ll have for your legs—and this goes for your potential four passengers, too. As for the exterior dimensions, the 2024 Ford Maverick is 199.7 inches long and 68.7 inches tall.
The approach angle differs depending on whether you opted for the FX4 or Tremor off-road packages, with the two packages giving the 2024 Maverick an approach angle of 21.6 and 30.7 degrees, respectively. Without the off-roading packages, the 2024 Maverick has an approach angle of 20.6 degrees with FWD and 21.6 degrees with AWD. The departure angle is less pronounced between trucks with or without the off-road packages, with 21.9- to 21.2-degree departure angles with FWD and AWD, while the FX4 and Tremor packages have departure angles of 21.2 and 22.2 degrees.
These off-road packages also enhance the 2024 Maverick’s ground clearance, which is what you’d want if you’re off-roading. The 2024 Maverick with the FX4 or Tremor packages have a ground clearance of 8.6 and 9.4 inches, respectively, while the other Maverick trims have between 8.3 and 8.6 inches of ground clearance, depending on whether you have FWD or AWD. The 2024 Maverick’s bed is 54.4 inches—or four and a half feet—long with a total cargo volume of 33.3 cu.ft.
With the moonroof installed in your 2024 Maverick, you’ll have 38.0 inches of headroom, while passengers in the back have 39.5 inches. Without the moonroof, these numbers are increased to 40.3 and 39.6 inches. In the front, you’ll also have 42.8 inches of legroom, with the second row having between 35.9 and 36.9 inches, depending on which powertrain you opt for. There’s also 55.4 inches of hip room in the front and 54.1 inches in the back, along with 57.3 and 55.6 inches of shoulder room in the front and back rows. Overall, there’s 100.3 cu.ft. of passenger volume, which is a sizable amount for five people to share.
It’s time to get serious and upgrade your ride—but where do you go? Your first stop should be Kings Ford, a respectable, honest, and hard-working dealership that strives for quality and consistency. We’ve got plenty of models to choose from, like the newest variants of the Bronco, Bronco Sport, Mustang, and Maverick, among others.
There’s also never been a better time to visit our dealership because Ford’s lineup includes some of the most popular vehicles of all time, including America’s best-seller: the F-150. Kings Ford is the supplier for all your Ford needs if you live in the Greater Cincinnati Area because we’re honest and fair, and our selection speaks for itself, which is something you’ll have to come down to experience for yourself.
*Images, fuel economy, and other stats, may reflect higher trim levels, options, or features that may result in a higher cost from the starting MSRP.
MSRP excludes tax, license, registration, additional options, and possible destination charges. Dealers set own prices.
