PULSE® PROTECTSFreedom Meets Peace of Mind

Every Ford is built for the road ahead—for adventure, for family, for the moments that matter most. Pulse® Safer Braking Technology® adds another layer of confidence, helping protect you from the unexpected.

When you press the brake pedal, Pulse® rapidly flashes your brake lights to grab the attention of drivers behind you. That split second of warning can make all the difference. According to the Department of Transportation, 90% of rear-end collisions could be avoided if the trailing driver had just one extra second to react. Pulse® helps create that moment.

Rear-end collisions are the most common accidents on the road, and most happen because drivers aren’t paying attention.

Drivers are easily distracted by:

• Talking on the phone
• Text Messaging
• GPS/Infotainment
• Children and Pets
• Eating while driving

Pulse® is designed to stand out—so you stay one step ahead of distracted driving.

And while it protects everyone in your vehicle, it can be especially crucial for your most vulnerable passengers—like babies in car seats, young children, and elderly family members. Their safety is priceless, and Pulse® gives you the extra peace of mind you deserve.

From the rugged F-150 to the versatile Escape to the iconic Mustang, Ford vehicles are built to give you freedom on the open road. Pulse® helps ensure you can enjoy that freedom with peace of mind.

Take Pulse® on the open road. Feel the exhilaration of driving free—while knowing you, your loved ones, and your most precious passengers are better protected.

Because safety isn’t just about avoiding collisions. It’s about protecting what matters most.